Ad analysis essay topics
Thursday, August 27, 2020
According to the question Assignment Example | Topics and Well Written Essays - 500 words
As indicated by the inquiry - Assignment Example ording to data acquired from (http://christojeanneclaude.net/ventures/the-umbrellas#.VBAu-kDuPMw), ââ¬Å"The Umbrellas venture should cover a region of six to eight miles and an aggregate of 3.000 Umbrellas with a tallness 12 feet and distance across 18 Feet were to be raised. Despite the fact that the venture should be transitory, it required the endeavors of numerous individuals who might erect the umbrellas. This was a serious aspiring task given that it was colossal and costly however shockingly, it was extended a brief timeframe. A great deal of cash was infused in this task. The other entrancing thing about the undertaking is that the umbrellas were intended to enlighten the inland valleys in an offer to build up the idea of relationship that existed between the individuals and the earth around them. The specialists utilized space in which the umbrellas were shown in the two nations as a method of attempting to show the likenesses and contrasts concerning land use in various nations. In the two nations for example, the task turned into a moment hit with voyagers since they pulled in a ton of guests from various different backgrounds. This venture uncovered that recreation is a piece of life of various residents of the two nations where the task was displayed. The other significant component about where the venture was displayed is that recreational stops just as open spaces can be changed over for better utilize, for example, pulling in guests and this thusly assists with producing income. At the end of the day, this task was moving in that it made work for more than one thousand individuals and it assisted with producing a ton of income. The other thought behind the task is that the exhibitors needed to demonstrate to the focused on individuals that specific parcels that are regularly seen as inert can be changed over for business purposes over an extremely brief timeframe. The specialists were fundamentally worried about demonstrating that there is a cozy connection between the individuals and the
Saturday, August 22, 2020
A Commentary on An Astrologers Day Essay Example for Free
A Commentary on An Astrologers Day Essay The journalists depiction of the crystal gazer leaves us in almost certainly that he is a con artist his gear, ensemble and appearance all have a purposeful, showy quality intended to pass on the impression of a spiritualist force which he doesn't have. Notice the creators wryly unexpected remark that the irregular glimmer in his eye is actually a result of a constant scanning for clients and his dry perception that even an imbeciles eyes would shimmer between such a painted temple and dull hairs. The purposeful cunning of the crystal gazer is additionally underlined by the creators utilization of expressions, for example, To crown the impact and This shading plan. The deception is upgraded by the way that the celestial prophet works in the frightful shine of a smoky flare which adds to the charm of the spot. The soothsayers clients are delineated as guileless animals who are overpoweringly pulled in to him like honey bees. Be that as it may, in spite of the fact that the creator depicts the celestial prophet as a fake, his guiltless clients are not appeared in the light of hapless casualties. The essayist doesn't censure or scorn the celestial prophet as a parasite yet considers him to be a specialist who gives his clients esteem for cash: he made statements which satisfied and dumbfounded everybody: that was progressively a matter of study, practice and quick mystery. No different, it was as much a legit keeps an eye on work as some other, and he merited the wages he conveyed home by the day's end. We are informed that the celestial prophet has not picked his calling by plan. Intriguingly, the creator advises us that he was before a straightforward rancher who needed to venture out from home without telling anybody. In spite of the fact that the way that he needed to withdraw speedily and travel far recommends that something critical happened, the real explanation behind his flight isn't given, in this manner exciting our interest and presenting upon the ousted stranger a feeling of riddle, more genuine than he might make for himself in his sham job of soothsayer. While he has no enchanted forces, the celestial prophet is a wise analyst. He analyze his clients issues by tuning in to their difficulties and supplies them with comfort and consolation. Notice how he is mindful so as to either accuse his customers hardships for others, or credit their difficulties to components outside their ability to control. Along these lines, they all withdraw as fulfilled clients. Our desire is stimulated by the reasonably emotional passage of the celestial prophets adversary. For reasons which become clear later, the creator has keenly devised the scene with the goal that the man is at first close to a dull shape who abrogates the lone shaft of light which stays after the nut sellers takeoff. Our underlying impression of the outsider is unsympathetic he protests and truculently moves the celestial prophet to demonstrate his value as a wager. It is simply after the wager has been concurred that the soothsayer witnesses the keeps an eye on face while the last is lighting a charoot. Seeing the keeps an eye on face appears to stun the crystal gazer yet again we are intentionally given no clarification why. The crystal gazer is alarmed to such an extent that he attempts to withdraw the bet and speedily leave yet the man is savagely unshakable and gets compromising. Shockingly, the celestial prophet consents to talk yet just if the bet is expanded to one rupee. Both the peruser and the man are amazed to hear the crystal gazers apparently phenomenal divinations as he precisely depicts the keeps an eye on horrifying past. The man is overwhelmed to discover that his hunger for retribution can't be extinguished since his adversary is as of now dead. He is additionally shocked to find that the soothsayer knows his name and acknowledges his counsel to get back and never travel southward again. The celestial prophet leaves the man with one comfort: he reveals to him that his adversary got his appropriate recompense by biting the dust a deservedly difficult passing. Our interest is at long last fulfilled toward the finish of the story when the celestial prophet returns home and uncovers to his better half that the man being referred to was in actuality the motivation behind why he fled his town. Unbeknown to the man, he had unexpectedly been counseling the very individual he had been steadily scanning for every one of these years! For the celestial prophet, meeting his old foe has been doubly fulfilling: right off the bat, the information that he isn't a killer has lifted an extraordinary weight of blame from his brain; furthermore, he has guaranteed his future security by fooling his rival into accepting that he is dead. The story fittingly finishes with the soothsayer dozing cheerily, having at long last let go the phantom of his blame and effectively avoided the threatening ghost of vengeance. The creators method in this story is more inconspicuous than it initially shows up. In spite of the fact that we are similarly as astonished as the customer when we initially hear the crystal gazers uncannily precise remarks, our amazement is of an alternate sort since we realize what Guru Nayak doesn't that the stargazer is a distinct misrepresentation. Consequently, there is an amusing removing between the peruser and the crystal gazers enemy which is additionally extended by the way that he is depicted as an unsympathetic character. While the at first wary Guru Nayak turns out to be progressively persuaded of the crystal gazers spiritualist force, the peruser turns out to be progressively dubious, particularly when the celestial prophet accurately gives his customers name. Not at all like Guru Nayak, the peruser has not gotten progressively beguiled and overawed by the celestial prophets information, yet bit by bit understands that an association must exist between Guru Nayaks story and the mystery of the stargazers past. Henceforth, while the consummation fulfills our interest, it doesn't come as a complete astonishment. We additionally share the celestial prophets last liberating sensation, mostly in light of the fact that we discover Guru Nayak disagreeable however essentially on the grounds that we appreciate the manner by which he skilfully and effectively handles such an emergency of condition and figures out how to remove himself from an incredibly hazardous circumstance. Meeting people's high expectations, he utilizes his expert acting aptitudes and sharp brains to reverse the situation on his overawed adversary and change an unsafe issue into blessing. At long last, the creators powerful utilization of incongruity merits remarking. Close to the start of the story, he composes that the soothsayer knew nothing else of what would transpire than he comprehended what would happen to himself one minute from now. Given what is going to happen, these words become prophetically unexpected. Note additionally the wry incongruity of the celestial prophets last grumbling to his better half (The pig has duped me!) when he himself had executed the more noteworthy trickery and keenly swindled Guru Nayak of his vengeance . Finally, the self evident reality title is a magnum opus of amusing modest representation of the truth. An Astrologers Day infers that the story will portray a normal or commonplace day in the stargazer life though the occasion related is both exceptional and game changing.
Friday, August 21, 2020
Chemistry Homework Help Can Be the Difference in Your Studies
Chemistry Homework Help Can Be the Difference in Your StudiesThe internet offers a great deal of chemistry homework help, and this is extremely useful for anyone wanting to keep a grasp on their school work. Having an effective chemistry homework help can lead to an improved grade when it comes to any chemistry homework.As it is always good to have someone that can be with you during your homework, you can also opt to have your own homework help, by purchasing the appropriate supplies to do your own homework. For those that have not really mastered chemistry yet, it is always best to be prepared, so it would be best to purchase the correct supplies.This means that instead of buying chemistry textbooks, you should purchase the relevant materials, which can help you in your chemistry homework. For those that want to use their supplies on their own, there are plenty of websites that offer online printing for various supplies.This makes it easier for you to be able to buy as well as prin t your supplies at home. This does not mean that you can also buy in bulk, as you need to keep in mind that getting these supplies at a cheaper price would be best.It is also important to know how to read a periodic table and study the chemical elements that make up this element, so that you can better comprehend how it is used. Those that want to take their chemistry homework very seriously should be prepared to spend some time learning how to do this.It would also be best to study the basic information about these elements so that you can easily get a hold of them. You can also spend some time working with the examples provided on how to do your own chemistry homework, and it would be best if you find the right books or resources, which can help you in this area.A good chemistry homework help is also available online, so that you can take your knowledge and studyit at your own pace. Some people think that it is too much trouble to do their own homework, but if you prepare yourself with the right materials, it would be easy to do.If you are still a beginner, then you can always go to a science teacher, who can guide you to better things. It is never easy to be prepared, so it would be best to have all the necessary materials in place.
Monday, May 25, 2020
Intriguing Use of Plot in William Faulkners A Rose for...
Intriguing Use of Plot in William Faulkners A Rose for Emily The plotline of standard narratives would most aptly be diagramed as a triangle, with the rising action on one side, the falling action on the other side, and the climax marking the angle at the apex. The diagram of the plotline of William Faulkners A Rose for Emily, however, would look like a simple line with a positive slope. The storys chronology is abandoned in favor of a simpler and more effective geometry. Faulkner discards the method of unfolding events in the order of their occurrence. Instead, he raises tension in the reader and creates a climate of curiosity through revealing events in ascending order of intrigue. The beginning of Faulkners story is theâ⬠¦show more contentâ⬠¦Faulkner continues moving backward through time, introducing yet another glimpse into Miss Emilys past. He shifts attention from the efforts of one generation to the efforts of the previous one, telling the reader that Miss Emily had vanquished them, horse and foot, just as she had vanquished th eir fathers thirty years before about the smell (76). Faulkner mentions the death of Miss Emilys father and Miss Emilys abandonment by her former sweetheart, providing explanation for Miss Emilys reclusive nature. This begins to explain why Miss Emilys house smelled of dust and disuse (75). Faulkner now starts to tie events together by traveling backward chronologically, while at the same time moving the story forward. Continuing to walk the reader backward through the years, Faulkner offers up more background of the events previously explained. After the reader learns of Miss Emilys fathers controlling nature and her problems with men, Faulkner then takes the reader forward to Miss Emilys handling of her fathers death. Treating her denial of her fathers death and her denial of her father in general as unavoidable, Faulkner again makes subtle reference to the future: We did not say she was crazy then (77). The reader is left to wonder why Faulkner uses the word then at the end of th at sentence. Will the people of the town later declare Miss Emily crazy? This question of Miss Emilys sanity is soon answered. Until thisShow MoreRelatedWilliam Faulkner s A Rose For Emily1181 Words à |à 5 Pages Is William Faulkner s A Rose for Emily iconic American literature? Faulkner uses setting, theme and plot to show the ways ââ¬Å"A Rose for Emilyâ⬠is an iconic American literature. Faulkner saw the Forum magazine with his short story he wrote, ââ¬Å"A Rose for Emilyâ⬠and found out that was his first national publication. The Mississippi Writers Page says, ââ¬Å"The man himself never stood taller than five feet, six inches tall, but in the realm of American literature, William Faulkner is a giantâ⬠(MWP). Read MoreA Rose For Emily, by William Faulkner Essay examples1628 Words à |à 7 PagesBoth of the stories that will be compared in this paper, William Faulkners A Rose for Emily and Mary Shelleys Frankenstein, are very demented novels that contain central premises very estranged to most readers. Though Faulkners A Rose for Emily is a short story, the depth and description contained inside its brief text give it the ability to be compared to a novel such as Frankenstein; primarily its ability to explain the factors relating to M iss Emilys obsession for keeping her loved onesRead MoreLogical Reasoning189930 Words à |à 760 Pagesattribute the work in the manner specified by the author, namely by citing his name, the book title, and the relevant page numbers (but not in any way that suggests that the book Logical Reasoning or its author endorse you or your use of the work). (2) Noncommercial You may not use this work for commercial purposes (for example, by inserting passages into a book that is sold to students). (3) No Derivative Works You may not alter, transform, or build upon this work. An earlier version of the book was
Friday, May 15, 2020
Personal Experience Developing World Education Through a...
Hello everyone, before I introduce myself, let me ask you a question. If you are at the height of your corporate career, meaning earning millions and billions of dollar per year, would you walk away from your job to dedicate your life to a social cause? Didnt think so right?. But, that is exactly what I did (casual) At the age of 35, I quit my position as Microsofts Director of Business Development for the Greater China Region in order to found Room to Read. So let me tell you my story. How many of you have trekked in the Himalayas? A decent number of you Iââ¬â¢m guessing, ok. Even if you havenââ¬â¢t I can tell you that the mountains created a beautiful vistas, but also created a lot of hardships. When you canââ¬â¢t tradeâ⬠¦show more contentâ⬠¦So profoundly, (repeats quote) Too poor to afford but until we have it we wil stay poor. Cause everyone of us has a grandparent or a greagreat parent who could have said the same thing. Everyone also had an ancestor who grew up in that conditions. But then we finally universally education as economies got richer. But that is not happening in many parts of the world today. While the headmaster thankfully like me was an actionorientated optimist. He asked for the order, and gave me a homework assignment. He said ââ¬Å"Perhaps, sir, you will some day come back with booksâ⬠. And I got excited. I made some money at the young age, but not huge amounts. And I thought ââ¬Å"This is a great way to help the village of Bahundadaâ⬠to take my books to give that gift to the kids. I had this vision on day nine of the trek, and I might have had this vision in the middle of the night; coz I was drinking the local Rockshee, in 15000 feet altitude. And my vision was very simple, it was of one of my heroes Andrew Carnegie. Carnegie, while being known as a greedy capitalist robber baron, also redeemed himself later in life by setting up a network of over 3000 libraries across the US, England and Scotland Carnegie libraries were everywhere. The ideas were simple. You would give people the hand up not the hand down that comes with education. Now being marketing guy, I wanted to be Carnegie one better. And my goal was to be Carnegie with aShow MoreRelatedAn Organization Called Feed My Starving Children ( Fmsc ) Essay1332 Words à |à 6 PagesWhile the world produces enough food to feed over seven billion people, more than one-third of it, approximately 1.3 billion tons, is tossed before getting on the dinner table. Although many do not think about the profound effect wasting food has on themselves, numbers of precious childrenââ¬â¢s lives are taken by severe poverty, and thus lack of food, every year around the world (ââ¬Å"Feedâ⬠). An organization called ââ¬Å"Feed My Starving Children (FMSC)â⬠has been fighting this issue since 1987 in order alleviateRead MoreLeadership Development Of The Member Education1212 Words à |à 5 Pagesno. 8, continued Member Education Beyond the New Member Experience, all of our members benefit from Every Member Education. The chart to the right outlines the structure for education that falls under each pillar. The courses are meant to cover a variety of topics beyond the Kappa experience, including personal, professional and intellectual development. Below are some examples from our Every Member Education Learning Portal. no. 8, continued Leadership Development Leadership development is an integralRead MoreApproaches to Self-Managed Learning1012 Words à |à 5 PagesLearning through research is an important part of modern independent learning. Ability to use the internet can provide up-to-the-minute data from a range of sources. A Personal Learning Environment is comprised of all the different Internet tools we can use for learning. Social software is increasingly being used in education and training through such applications as web logs, wikis, tools and applications for creating and sharing multi media and tools for sharing all kinds of different personal knowledgeRead MoreThe Impact of Community Service in the United States1483 Words à |à 6 PagesVolunteerism is a path to responsible citizenship. Volunteering is a form of generous behavior, with a goal of providing help to others, a group, an organization, a cause, or the community at large without expectation of accolades or material reward (Musick, 2008, p 3). Volunteer work encou rages good citizenship. It builds trust with others and public institutions. Trusting people are more likely to get involved in leadership positions or even politics. It gets individuals involved by letting themRead MoreWhat Does Globally Responsible Leadership Mean to Me1486 Words à |à 6 PagesWHAT DOES GLOBALLY RESPONSIBLE LEADERSHIP MEAN TO ME Gone are the days when the primary focus of all business organizations was profit maximization and to be the no 1.Today the principles of triple bottom line i.e people-planet-profit (having replaced the double bottom line) , sustainability, corporate citizenship and corporate social responsibilty have occupied the center stage of all business processes.Apart from the interests of shareholders,it is imperative to take into account the stakeholdersRead MoreThe Role Of Globalisation On Emergence, Development And Outcomes Of Social Movements1515 Words à |à 7 Pagesviolations are forced child marriages. Child marriage is defined as a formal marriage or informal union before age 18. Forced marriages have a strong affect on women s and childrenââ¬â¢s rights to education, health, equality, and life that is free from violence and exploitation. The basic human rights for freedom, education and health are listed in the Universal Declaration of Human Rights, the Convention on the Rights of the Child (CRC), the Convention on the Elimination of All Forms of Discrimination againstRead MoreFamous Thinkers Essay1450 Words à |à 6 Pagessociety as his mother had done as a civic leader. The Bill and Melinda Gates Foundation was formed in 2000. The primary goal was to further the support of education and health in low-income communities around the country. In 2006, he stepped down at Microsoft to dedicate to the foundation full time. Bill Gates has donated $28 billion dollars to charityà to support the cause (Bill Gates, 2011). In 1929 Dr. Martin Luther King Jr. was born in Atlanta, Georgia. He grew up to become a Baptist minister andRead MoreChick Fil A, Inc.1590 Words à |à 7 Pagesexemplary customer service and delicious meals since it was first established in 1946. With the company s success, Chick-fil-A has provided many communities with over a million dollars in food, programs, and donations. Major Impacts to date: â⬠¢ Youth Education Programs (Scholarship opportunities to team members) â⬠¢ Community Involvement Local Giving (Serving community with food donations, serving those in need, and taking care of those that protect the community) â⬠¢ Leadership Family Enrichment ProgramsRead MoreMy Professional Development Plan Essay1081 Words à |à 5 Pagesplan is to grow as a nurse by obtaining knowledge through school and daily life and work experiences. In five to 10 years, I will be able care for patients and their families as a nurse practitioner. Setting short-term and long-term goals will help guide through the journey to transition into the role of professional nursing and provide new opportunities for the future. Beliefs and values influence the decisions or choices people make in their personal and professional lives. My philosophy of nursingRead MoreThe Admission Of A Grad School1495 Words à |à 6 PagesPersonal Essay to the Admission of a Grad School 1. What draws you to this program right now? My desire has always been to venture into the field of arts and design. In the process of exploring the right life and career path from the unprecedentedly prosperous diversification of art and design, I have realized that since we live in the era of digital technology innovation, the rising demand of ââ¬Å"applied artsâ⬠(multimedia and industrial design) is far beyond the range of ââ¬Å"traditional artsâ⬠(drawing
Wednesday, May 6, 2020
Media And Its Impact On Society Essay - 1903 Words
Media has been growing for a numerous amount of years, and it will only keep rising. You could say that nearly everyone around you has some sort of technological device or way in which they can access the media, these are what we call print, audio visual and on-line media. Print media includes things such as newspapers, magazines and even books, Audio visual media includes your TV, radio or even music and finally on-line media is mostly photos or videos that are spread over the internet. With the media we are able to see what is going on around the world through a computer or TV screen without actually being there, thus we can all share knowledge within our cultures. Each of these pieces of media will have some sort of impact on an individualââ¬â¢s life whether that be watching the news or listening to a certain type of music but the ways that this can influence someone can differ through their cultural identity. Sender, Message and Receiver (S-M-R) is a model for communication that starts with a producer, the message that they publish into society and the views that people get from that message. Sender is the starting point of this model, whereby you look at who owns certain aspects of the media and what their interests are. Global Media ownership are bigger corporations such as Disney and Time Warner, these big companies own most of the TV channels and films that we watch for example, Disney owns ABC and Marvel Studios so you can see that they might want to bring oneShow MoreRelatedThe Media And Its Impact On Society Essay1723 Words à |à 7 Pagesonce said, ââ¬Å"Whoever controls the media, controls the mindâ⬠. The Media have become one of the most dominant source of education of the 21st century. We could argue that most Americans use the media as their main source of information. The side effect of that is the fact that the media are very polarized. With the ongoing polarization, we could hypothesize that people would have been more politically educated and oriented if the media was not infiltrated. Mass media are expected to be educational.Read MoreThe Media And Its Impact On Society1678 Words à |à 7 Pages When you are young you don t realize that what you are watching on the television is shaping many of your beliefs, distorting what is fictional and what is reality. The media plays a huge role in stereotyping black people compared to white people which has a major impact in how we view the people in our world. When we are watching tv or listening to the radio and it is constantly relating the color of a person s skin to their actions. This causes the audience to associate these actions with aRead MoreThe Impact of Media on Society853 Words à |à 3 PagesHow much of an impact does the media have on your life? How many hours do you spend on the phone, watching television, or browsing the internet? Whether you choose to believe it or not, the media plays an enormous role in our everyday lives, and its impacts continues to stretch as technological advancements and other inn ovative creations come into place. One of the largest groups that the media affects, we fear is our children. As media continuously grows and undergoes changes, more and more childrenRead MoreThe Media And Its Impact On Society Essay1721 Words à |à 7 Pagesonce said, ââ¬Å"Whoever controls the media, controls the mindâ⬠. The Media have becoming one of the most dominant source of education of the 21st century. We could argue that most americans use the media as their main source of information. The side effect on that is the fact that the media is very polarized. With the ongoing polarization, we could hypothesize that people would have been more politically educated and oriented if the media was not infiltrated. Mass media is expected to be educational. PublicRead MoreMedia And Its Impact On Society Essay1625 Words à |à 7 PagesMedia can be defined as ââ¬Å"the means of communication as radio and television, newspapers, magazines, and the Internet, that reach or influence people widelyâ⬠and is fully ingrained into our society. In fact, according to Nielsenââ¬â¢s Total Audience Report, during the 1st Quarter of 2016, American adults consumed media at a daily average of 10 hours and 39 minutes. Media not only entertains us and serves as an important agent of communication, but also plays a crucial role in the socialization of culturalRead MoreThe Impact Of Media On Society1435 Words à |à 6 Pagesââ¬Å"Mass media is a significant force in modern culture. Sociologists refer to this as a mediated culture where media reflects and creates the cultureâ⬠(ââ¬Å"The Role and Influence of Mass Mediaâ⬠, n.d, para.2). Media has affected to the most area of human life include relationship, education, careers, and entertainment. There were a lot of researches about the impacts of media to society from negative to positive effects; however, researchers were not pay attention to the impacts of media in inequalityRead MoreThe Media And Its Impact On Society1161 Words à |à 5 PagesThe media plays a significant role in developing awareness on various different subjects. Without the media, people would be much less informed on many social and economic issues. The media can be credited for improvements in these sectors today as it engages the public to have an opinion of our on-going evolvements by releasing daily reports on such topics. In terms of charitable aid the media has greatly developed our awareness with a nature that influences us to feel sympathy for those less fortunateRead MoreMedia And Its Impact On Society1696 Words à |à 7 Pages Media has an impact on many of the populationââ¬â¢s everyday life. It comes to no surprise that the media i s closely related with body imaging. There are thousands of advertisements out in the media that depict images of beauty and physical attractiveness which are unrealistic. The masses see these images and think that they are achievable thus lowering the self-esteem of many. Many of these commercials and advertisements fall under the category of the following: weight loss, clothing, cosmetics andRead MoreThe Impact Of Media On Society1853 Words à |à 8 Pages In twenty first century, media is unavoidable in society. Every human being is exposed to countless media images, advertisements, magazines, TV shows in their everyday lives. Media is everywhere, itââ¬â¢s hard to avoid and thereââ¬â¢s no escaping from it. Almost every home in America has a cell phone, internet connection, or a television. If not, billboard signs, magazines, and store advertisements are everywhere in society. Media is designed to advertise, entertain, giving informationRead MoreThe Impact Of The Media On Society1787 Words à |à 8 PagesThe media is a major part of modern society today and holds immense powers over multiple organisations, it has the ability to influence opinions of society through its many channels which include ââ¬Å"â⬠¦ every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax and internetâ⬠(Business Dictionary, 2017). One of the greatest aspec ts of society that the media has power over are sporting organisations and the athletes that are associated
Tuesday, May 5, 2020
Managing Service and Service Marketing - Myassignmenthelp.com
Question: Describe about the Managing Service and Service Marketing for a case study on KIA Motors? Answer: Introduction This particular study describes about the trend in a automobile industry and with a special case study to KIA Motors. This study also elaborates the macro as well as micro environment of KIA Motors through the PESTEL Analysis tool. The Analyst also disclosed about the competitive advantage of this company. An analysis of competitive strategy and growth strategy is also shown here through using of Ansoff matrix analysis tool. Marketing Environment audit and opportunities/Threats analysis PESTEL Analysis KIA Motors is an automotive industry, founded in 9th June, 1944 in. The headquarter of this company is established at South Korea. The automotive industries are now enjoying a relatively strong and growing market. PESTLE analysis of Kia motors shows the following factors- Political factors- From 1960s to 2000s the political factors have greatly impacted the growth and development of Kia Motors. This company partnered with big branded car company like Ford, Hyundai, and Toyota for their development. Economical factors- KIA Motors offers a range of vehicles to more than 640 throughout the US. This company has invested a lot of money for its development. Over the year prices of KIA automobile has been increased because of inflation. Factors that affect shifts supply and elasticity are like government taxes on manufacturing, figures of population, capacity of customers to buy the product (Higgins and Fletcher, 2015). Social Factors- Social factors like population, culture of the people, social responsibility affect the product of Kia motors. Peoples are generally concerns about the price and mileage, and style of the car. They are also very much conscious about the after sales service of the products. The sale of Kia motors product depends on which people think about their product in term of age, culture, education. Technological factors- Technological factors also greatly affect the products of Kia motors. One of the major problems of this company is fuel consumption. Now this company has developed various hybrid engines like Honda, Toyota to reduce the consumption of fuel (Mu, 2015). Legal factors- The Kia motors are maintaining Countries legal system in a proper way. They are maintaining organisational law, securities law, and employment law in a justified manner (Gonzalez-Padron and Ferguson, 2015). Hybrid car are gaining more demand due to its friendliness with the environment. Environmental Factors- This Company effectively faces the challenges of pollution, emission. Demand for hybrid car is increasing due to its environmental friendliness. Types of customer and suppliers In order to build a strong bond with worldwide customers and suppliers this company introduced various customer loyalty programs. Mainly young generation are tending to buy the vehicles of Kia motor due to its design. Kia Motors have select suppliers like Michelin, Infineon Technology, and FIFA. They have selected Hyosung as their supplier to launch electricity car. Whole automotive industry trends Competitive strategy analysis and evaluation Porters generic Strategy Cost leadership- Cost leaderships strategy of Kia motors have been introduced by this company to reduce the cost of the product in order to be the market leader. They introduced process innovation by newly designed production and techniques for cost leadership. Differentiation- KIA motors have initiated differentiation strategy to increase their sales. Kia soul has a very innovative ad campaign that use party rock anthem and hip hop hamsters to make their car cool. Focus- KIA has started to accept all new K5 sedans, which is popularly known as Optima internationally. Kia Has organized a ceremony in Mexico in order to introduce its business in Mexico. It will strengthen its position in Entire American continent (Verma et al., 2015). The below figure shows the competitive advantages of KIA Motors: Figure 1: Porters Generic Model (Source: Nemoto et al. 2015, pp- 09) Comparison, contrast and Similarity The three phases of Porters generic model tends to go towards achieving the same target. However the differentiation strategy is focused on differentiating of product. This particular strategy is concerned with understanding the preferences of the customer and serving according to the customer preferences. Cost Leadership is concerned with reducing the cost of the product to be the market leader. Focus strategy is concerned with serving a particular segment of the market. Focus strategy can also be known as niche marketing (Mu, 2015). Product or Market growth and marketing strategy Ansoff Matrix Analysis of KIA Motors Market Penetration strategy- In this strategy Kia motors try to sell their existing product in the existing market. They wanted to satisfy the existing customers with their existing products. Kia also tried to retain the image of their Korean designed car and motor cycle. Market development Strategy- In this Strategy Kia tries to sell their existing product in the new market. Kia has competed with the price by competitive price strategy. Kia tries to retain its brand image in the European market Product Development strategy- In this strategy Kia has tried to introduce its new product in the existing market. New Kia soul urban crossover vehicle are introduced to attract thousands of new customers. Diversification Strategy- KIAs first solo designed car is an independent car to who has determined itself as a standalone brand in Europe with its innovative product design. Kia exports high end technology in automobile industry globally. This company has established R D centre in Europe, Japan, and North America. Joint ventures of this company allow it to share and enhance technological capability (Nemoto, et al. 2015). Market penetration Korean designed car and motor cycle Product development: Kia soul urban crossover Market Development Retain brand image in European Market Diversification Exports high end technology in global market Figure 2: Ansoff matrix (Source: Paget, Z. 2015, pp- i ) Growth and Matrix Strategies Diversification strategy- Kia Motors tries to develop unique types of cars in the to meet the specific type needs of customers. Concentration Strategy- This includes vertical and horizontal integration of company. In horizontal strategy the company is trying to make joint venture relationship with same type of company. In vertical integration the company is trying to make joint venture relation ship with different type of company. Segmentation, Marketing Mix and Competiveness- 3.3.1 Segmentation Options Details Demographic Age, culture, financial status is the main demographic factors. Kia must maintain segmentation process that satisfies all these factors. Such an individual who has a very average salary can only be satisfied with price that is moderate. Geographic Kia Motors has to develop different types of car for different types of geographic areas. Such as car that can run on plane area as well as mountainous area. Psychographic Psychographic factors may consider social class and life style of people. KIA motor has to develop cars according to life style of their customer. 3.3.2 Marketing mix (4Ps Analysis) Option Details Product Kia has to develop innovative type of products like motion sensor car, automated driving car and the car that reduces fuel consumption. Price KIA should make car with a moderate price that would be affordable to people. Place KIA should choose cite which is cheapest to build. Promotion KIA should develop high end technology to promote their business. Competitiveness Ford faces a lot of competition in the current market. Shanghai Automotive, GM Korea Company and Ssangyong Motor Company are the big competitors of KIA Motors. Reference list Gonzalez-Padron, T. and Ferguson, J. (2015). Using a Service Audit Project for Improving Student Learning in a Service-Marketing Course. Marketing Education Review, 25(2), pp.99-116. Helm, S. and zergin, B. (2015). Service inside: The impact of ingredient service branding on quality perceptions and behavioral intentions. Industrial Marketing Management. Higgins, G. and Fletcher, P. (2015). Therapeutic Potential of 5-HT 2C Receptor Agonists for Addictive Disorders. ACS Chem. Neurosci., p.150414084848002. Mu, J. (2015). Marketing capability, organizational adaptation and new product development performance. Industrial Marketing Management. Nemoto, Y., Akasaka, F. and Shimomura, Y. (2015). A framework for managing and utilizing productservice system design knowledge. Production Planning Control, pp.1-12. Paget, Z. (2015). Managing customer service. Veterinary Record, 176(9), p.i-ii. Valentinovna, B. and Mikhailovna, B. (2015). Service Sector: Methodological Instruments for Managing Enterprises Image. Mediterranean Journal of Social Sciences. Verma, D., Khuroo, T., Talegaonkar, S. and Iqbal, Z. (2015). Nanopotentiated combination cancer therapy: Chemotherapeutic and chemosensitizer (2C approach). Medical Hypotheses, 84(6), pp.580-582.
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